14 December 2021

YouGov acquires LINK Marketing Services AG

YouGov is an international market research and data analytics group listed on the London Stock Exchange. BianchiSchwald acted as legal counsel for YouGov in its acquisition of the leading Swiss market and social research agency, LINK Marketing Services AG (“LINK“) with offices in Zurich, Lucerne and Lausanne. LINK was founded in 1981 and is a well-regarded player in the country with a focus on driving innovation in its market and social research capabilities. The total consideration for the acquisition was CHF 26.4 million. BianchiSchwald assisted YouGov throughout this transaction until completion early this month.

The BianchiSchwald Team was led by Partner Manuel Bianchi della Porta. The Team also included Daima Vuilleumier (Associate, Corporate and M&A), Cyrill Süess (Partner, Employment Law) and Thierry Burnens (Associate, IP and Data Protection). We are proud to have contributed to the success of the transaction.